ABRAMEY designs for women who get excited from beautiful things, especially shoes.
ABRAMEY's shoes, designed by Noa Levy Aran, are handmade leather shoes, sewn piece by piece by a family in Vietnam that this has been their craft for centuries.
The collections are produced in small series. The design is clean and surprising in the fine details, stands out in its unique color combinations, does not depend on seasonal trends, and puts an emphasis on comfort combined with urban chic.
Twice a year Noa travels to a small town in the heart of Vietnam, where she lives, designs and creates. With the help of drawings, sign language, and a lot of passion for design, she communicates with the Vietnamese family that speaks very little English, as part of a unique work process in which the shoes are sewn by hand, in traditional local methods and with high quality leathers.
Apart from shoes, ABRAMEY offers additional other fashion accessories, such as scarves and jewelry, manufactured specifically for the brand, handmade of high quality materials unique to Vietnam.
The brand's name, ABRAMEY, is a tribute to Noa's grandparents, Eli and Yaffa Abramovich. Their family ran a textile shop on Nachlat Binyamin in Tel Aviv at the beginning of the last century. They taught Noa to get excited about beautiful things.